THE NORTH FACE

HyVent

We teamed up with Freeride Entertainment to help The North Face explain their HyVent technology. Fairly straightforward on paper, less so in practice. Sometimes you have one idea and the mountains have another. In this case, we were fighting hard to find a weather window in which we could capture our shotlist – using a phantom high speed camera to slow down the action and allow time for the VFX fabric reveal. After being shut out of our preferred destination, Derek Westerlund was able to guide our pilot to a backup location he had scouted. Bingo. We touched down. Unloaded and got to work.

With the main shoot in the bag, we used the phantom camera to capture some peripheral images – snow flying, binding closing, goggles adjusting, the important stuff. Oh yea.

We brought all the footage back to the studio and outlined the rough edit. Our 3D animators got to work creating the jacket reveals, replacing skies, and compositing everything back together.

In the end, it was a great project. We learned a lot and had a lot of fun.

Client
The North Face
Agency
Freeride
Director
Scotty Carlson & Derek Westerlund
Deliverables
  • Direction
  • VFX
  • Animation

What We Learned

If you are going to model, texture, and animate a jacket in CG – make sure the jacket doesn’t have a backpack over it.