DIAMONDBACK

Skidsville

Welcome to Skidsville. Population – All of us.

Diamondback asked for help with another bike launch. They wanted a video to help bring eyeballs to their latest and greatest, most futuristic mountain bike to date. So we created the most old-school, nostalgic video we could. You know what they say; to look to the future you must first look to the past. They say that don’t they?

We assembled an amazing team. Scott Secco and David Peacock worked tirelessly as the DP’s on this shoot. Derek Frankowski guest starred as a DP for one shoot. Graham Tracey laid down his golden voice. Keith White mixed the audio. Sean Smillie penned a great script (pulling heavily from his own childhood). And like always, Mike Hopkins brought his eye for the details, and a lot of of pizza.

Also, I want to give a huge shout out to our hometown of Rossland, BC which played the backdrop to this video, as well as provided every single member of the cast. THANK YOU ROSSLAND!

Client
Diamondback
Agency
Juicy Studios
Director
Scotty Carlson & Mike Hopkins
Deliverables
  • Concept
  • Writer
  • Director
  • Producer
  • Editor

What We Learned

When working with friends, family, and neighbors, pizza is your best negotiating tool.