“We are the West Coast.”
The Canucks and Rogers brought us in to help tell their West Coast story. The goal was to capture the feeling of living and playing on the West Coast from a fans perspective. The excitement. The hard work. The passion. The rain.
We had a tight, nimble crew that worked through all the glorious rain to capture this story. We also relied on a talent pool of true fans, friends, friends of friends, one fireman, one sushi chef, and two fishermen. Everyone was incredible to work with and really helped bring our vision to life.
Being a long time Canucks fan and a subscriber of the Rogers NHL package, this commercial hit close to home.
What We Learned
People will work a lot longer when fed really good sushi.